Converting sales doesn't just rely on establishing quality prospects but also the journey through to conversion.

We don't just drive traffic to your website, we actively help you optimise your website so that it converts even more of the quality traffic we deliver by streamlining your customer's journey through to the point of commitment.

Your sales funnel on your website is the series of pages a visitor must go through in order to reach the goal conversion. The goal in most cases is the sale confirmation page. We look at your sales funnel to create a structured view of the process and determine when and where your visitors are leaving your site.

If you think of the site like a tree, the goal page is represented by the trunk of the tree, the pages that lead to this page are the branches and those leading to these pages are the twigs. Potential clients are like drops of rain falling on the twigs. They are liable to fall off at any time between the twig and the trunk. Those that do make the trunk have reached the goal and have therefore made a purchase.

In a website there is always a chain of pages leading to the end result which is usually a sale confirmation page. Users must go through items pages, shopping basket, checkout, terms and conditions and payment confirmation before they reach the end result. It goes without saying that many potential sales drop out along the way. By analysing your sales funnel we can determine any weak links in the chain of pages where most people drop out and amend it appropriately.

To find out more about our customer journey focussed strategies can help your website contact us today!