At Active Pay Per Click we are confident about our ability to maximise your Return On Investment. After an initial 3 month trial period we are happy to work on a Cost Per Sale or Cost Of Margin basis, which ever is suitable for your business.

Cost Per Sale Model:

We maximise the sales that we drive through your website from Pay Per Click working to an agreed Cost Per Sale or Cost Per Acquisition. This can be for the campaign overall or for specified products or services.

Cost Of Margin Model:

This model works by understanding what your gross margin is for each product or service then agreeing what percentage of this you are prepared to spend on Pay Per Click. We then work this back into a Pay Per Click strategy leaving you with the knowledge that with every sale you receive you are making money.

Flat Fees:

We are happy to work with you on an agreed Flat Monthly management fee. Most agencies charge you a percentage of spend which means they keep encouraging you to spend more, but our management fees are flat and based on the time we spend optimising your campaigns.

What makes us different?

	Services	In House (Manual optimisation)	PPC Agency (Automated optimisation)	Active PPC (Algorithmic optimisation)
	Complete Bid   Management   Hourly   bid changes
	Cross Search Engine   Optimisation   Tracking customers   across engines
	Real-Time ROI   Reporting   Allows you to see   what's happening
	Dedicated Account   Manager   No. of accounts per   account manager
	Keyword Removal   Automated keyword   removal
	Work To A Cost Per   Sale Model   An agreed CPS   after a trial period
	Work To A Cost of   Margin Model   An agreed COM   after a trial period
	Active Algorithmic   Optimisation   Mathematical   weighting
	Keyword Thread   Management   Customer click   journey Mgm't
	Persona Tracking   Customer centric   optimisation
	Event Management   Automated event   management

Do you need help improving website conversion?

We don't just drive traffic to your website, we actively help you improve your website so that it converts more of the traffic we send. We provide this as part of our Pay Per Click service at no extra cost.

Continuous website development assistance to improve your website          conversion.

We can provide wire frame diagrams of website design change proposals to          show you how website improvements will increase conversion.

Do you provide SEO advice alongside running PPC campaigns?

Yes. We want to reduce the amount you spend on Pay Per Click as we work on a Flat Fee basis. This means we will work with you to help you improve your SEO positions on the most expensive key phrases. We provide this as part of our Pay Per Click service to you at no extra cost.

Continuous SEO recommendations and advice from an experienced team.

We can recommend additional products and services for link building and phase          two optimisation.

How do our charges work?

We offer a clear transparent service, charging a flat fee per month, with no start-up costs.

No start-up costs

Monthly flat fee

Work to an agreed Cost Per Sale model

Work to an agreed Cost Of Margin model

Do I sign up for a fixed contract?

No, we only require a 90 day trial after which you can cancel with 30 days notice.

No fixed contract

90 day trial

How can I improve my ROI?

Simply give us a call and we can assess your current campaign and make recommendations on how you can improve it to maximise your ROI.
Call us today or request a FREE call back.