We don't limit our focus to simply delivering visitors to your website. We understand the intrinsic value of converting those visitors into customers that purchase the products or services that are most profitable for your business.

Our expertise lies in online customer acquisition in today's ever competitive online market. We tailor our Paid Search (PPC) & Search Engine Optimisation (SEO) strategies to target the most profitable areas of your business driving sales and delivering measurable results. We also understand the relationship between generating quality traffic to your site and ensuring that it converts into sales. Our website conversion strategies are designed to improve the salesmanship of your site to make it work much harder for you, and be a more effective online marketing strategy.

At Active Pay Per Click we are confident about our ability to maximise your Return On Investment. After an initial 3 month trial period we are happy to work on a Cost Per Sale or Cost Of Margin basis, which ever is suitable for your business.

Cost Per Sale Model

We maximise the sales that we drive through your website from Pay Per Click working to an agreed Cost Per Sale or Cost Per Acquisition. This can be for the campaign overall or for specified products or services.

Cost Of Margin Model

This model works by understanding what your gross margin is for each product or service then agreeing what percentage of this you are prepared to spend on Pay Per Click Advertising. We then work this back into a Pay Per Click strategy leaving you with the knowledge that with every sale you receive you are making money.

Flat Fees

We are happy to work with you on an agreed Flat Monthly management fee. Most agencies charge you a percentage of spend which means they keep encouraging you to spend more, but our management fees are flat and based on the time we spend optimising your campaigns.