UK Consumers Prefer Internet to In-Store Shopping
The British Population Survey bases IMRG's findings on the advent of roaming internet access for users via laptops or handheld devices, which provides an opportunity for UK shoppers to wait online rather than in line to do their shopping.
According to a report conducted by e-retailing consulting company IMRG and relayed by V3.co.uk, the number of ecommerce consumers has risen to 51 percent. The number first reached the 50 percent mark in February before rising higher during the last couple months.
"It is only 10 years since the very first consumer broadband connection was made available, just days after the dotcom bubble burst and most of the business world concluded that e-retail was hype and finished. Since then the value of UK online shopping has grown more than 6,000 percent", said James Roper, chief executive at IMRG, according to V3.co.uk.
The British Population Survey bases IMRG's findings on the advent of roaming internet access for users via laptops or handheld devices, which provides easier accessibility and convenience. Laptop ownership rose by almost 20 percent from March 2008 to 2010, going from 34.2 to 53 percent.
According to a report on 4psmarketing.com, 18.3 million households in the UK, or 70 percent, had internet access in 2009.
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